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GEKA

GEKA Roctool technology lifts the aesthetics and quality of beauty packaging

GEKA Roctool technology lifts the aesthetics and quality of beauty packaging

Beauty application expert GEKA has introduced its Roctool Heat & Cool Technology, an induction molding method that produces precise,...

A market breakthrough: recycled PP for cosmetics packaging

A market breakthrough: recycled PP for cosmetics packaging

At Cosmopack in Bologna in March 2024, GEKA was the first cosmetics packaging manufacturer to present a completely new type of...

Geka launches shadow printing service for standout cosmetics packaging

Geka launches shadow printing service for standout cosmetics packaging

Just like delivering stunning looks, beauty products need to stand out on the shelf: Geka, the Beauty brand of medmix, has launched its...

Geka's microbristle applicators, the innovative response to skinimalism

Geka’s microbristle applicators, the innovative response to skinimalism

Skinimalism is the idea of following a very simple skincare routine by reducing the number of products we use and making sure that our...

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GEKA

Beauty application solutions

GEKA is a leading manufacturer, supplier, and wholesaler of innovative, high-precision beauty application solutions including mascara, lip gloss, concealer, micro brushes, and beauty tools.

With a strong heritage dating back to 1925, GEKA provides a vast range of brushes, applicators, a wide range of beauty accessories as well as complete packaging systems, all of which can be delivered fully finished and ready for sale. GEKA’s product portfolio comprises solutions for mascara, eyebrow products, lip gloss, eyeliner, liquid eye shadow, liquid foundation, and concealer, as well as fully finished products. In addition, GEKA designs, develops, and sources all types of beauty accessories such as cosmetic brushes, powder puffs, sponges, hair products, and massage items. The company has an established global presence and provide our customers with a combination of global reach supported by a local presence for direct and immediate access, feedback, and solutions.

In 2022, GEKA achieved sales of 144 million CHF with close to 900 committed employees around the globe. Since 2021, GEKA belongs to medmix, a globally active Swiss company.

Website: www.geka-world.com
Mail: info@geka-world.com
Phone: +49 9822 87 01

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Trade show: Six key areas of innovation spotted at Paris Packaging Week

Trade show: Six key areas of innovation spotted at Paris Packaging Week

With more than 900 exhibitors, the 25th edition of Paris Packaging Week reaffirmed its status as a flagship event for...

Why Middle Eastern beauty markets are redefining brand resilience in 2026

Why Middle Eastern beauty markets are redefining brand resilience in 2026

As beauty brands head into 2026 under continued economic pressure, many are rethinking what truly drives resilience when consumer...

Why refillable 10 ml formats are redefining premium fragrance strategies

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As refillability becomes a strategic priority for the beauty industry, brands face a critical challenge: how to reduce environmental...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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