Once again, the 2019 edition of the Cosmetagora tradeshow will be for Gattefossé an opportunity to showcase their ingredients “outside of their comfort zone,” in formulations designed by the group’s application laboratory to illustrate this year’s two topics: Out of this World and Into the fun.
Out of this World
Gattefossé invites the event’s attendees to “a stellar journey” to discover three new alien textures inspired from the common root of cosmos and cosmetics, the Greek word kósmos (κόσμος), meaning both “universal order”, but also “ornament”.
“Nowadays, this shared etymology feeds the beauty market inspired by the imaginary of space. Products drape themselves in opalescent, constellated, telluric or madly luminous shades, while others imitate, by their textures, the Lunar or Martian surfaces...,” said the company in a statement.
Into the fun
Rather feminine, more or less scientific, sometimes enchanting, the beauty world can also be funny and playful! Gattefossé intends to make a place for humour in bathrooms and daily beauty routines with yummy, facetious and colourful textures, that change under the light or upon touch.
Gattefossé will showcase three new formulations inspired by this topic. “From childhood throwbacks to crazy experiments, galenic forms can be amusing as well! Brands also explore the comic register to name their formulas in an increasingly humorous way, making their sympathy rise,” highlights the company.
— Gattefossé (@GattefosseGroup) 23 décembre 2018