The manufacturer of natural cosmetic ingredients sets the tone for 2023 with a new INSPIRATION collection called Daring on the Daily. This is a joyful invitation that shakes up conventions to celebrate life as a manifesto and assert one’s uniqueness.
Seven new formulas
Gattefossé’s application lab has developed a collection of seven innovative formulas that break the norms and explore new territories. Surprising and delightful, this new collection invites everyone to have fun, be bold, and be whimsical.
“I invite everyone to re-enchant your daily life by reclaiming it with our new collection of formulas where everything is allowed... Shake up your beauty routine, have fun, & be ‘daring on the daily’,” says Marine Lochouarn, Technical Marketing Manager at Gattefossé France.
Three key trends
This 2023 edition is organized around three key trends – I.D. Manifesto, Playground, and Experience the unexpected – each of them, according to Gattefossé, aiming to celebrate a new expression of beauty encouraging disruptive and playful cosmetics. “They can be used as an ideal medium for consumers to express their individuality while having fun and exploring different aspects of their personalities,” says the company.
1. I.D. Manifesto
It is no longer a question of trying to hide imperfections; but letting them be a pathway to individuality. A desire for self-acceptance and self-expression.
What if everyday life became a playground (again)? Gattefossé encourages more playful cosmetic application with new formulas.
3. Experience the unexpected
It’s time to discover new territories! Between the real and imaginary, appearances can be misleading…
Focus on three formulas
Primer-to-Powder, a makeup base with a creamy texture transforming into a powdery touch with a silky after-feel;
The entire collection is detailed on the dedicated page created by Gattefossé: Daring on the Daily.