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Garnier gets greener and launches new organic line to boost sales

Garnier has unveiled a new organic skincare range, as part of its efforts to focus on the environment and to better address the consumers’ demand for more natural products.

The L’Oréal-owned brand has announced the launch of ‘Garnier Bio’, a skincare line that has been certified organic by the French organization Ecocert. The collection, which is currently available in France, spans moisturizer, cleanser, facial oil, anti-ageing cream and toner, featuring star ingredients such as argan, lemongrass, lavender and thyme.

The launch follows the news that the brand has entered a three-year partnership with the ecological NGO Fondation GoodPlanet to work with French farmers on developing agroforestry in tandem with the French Agroforestry Association. The practice focuses on farming approaches that have less of an impact on the environment and generate higher profits for agricultural workers, and the partnership will support 7 pilot-farms with a knock-on effect, in addition to training 50 farmers, planting 2,800 trees on 35 hectares of land and raising awareness amongst the general public.

We and the GoodPlanet Foundation share the same desire to materialize our strong commitments to the planet for future generations,” said Élodie Bernadi, Brand Director Garnier France, in a statement. “We also want to establish the launch of Garnier Bio within a ‘giving back to nature’ initiative, with concrete and local actions to support farmers in their transition to ecological practices.

Garnier has been doubling down on sustainability for some time now — back in June, the label saw five products in its SkinActive line awarded “Cradle to Cradle Certified Silver” status.

However, Garnier is not the only beauty brand pivoting towards a more natural approach. This month, the natural beauty label Lush rolled out its vegan, packaging- and plastic-free ‘Naked’ skincare line in Europe, while REN Clean Skincare has pledged to become completely “zero waste” by 2021, and last year saw Eminence Organic Skin Care became the first skincare brand to have planted a total 10 million trees, as part of its “Forests for the Future” program. Furthermore, several beauty giants, including Henkel and Unilever, have also recently launched new natural or organic lines.

Premium Beauty News with AFP/Relaxnews

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  • Garnier Bio Citronnelle Gel cleanser © Garnier
  • Garnier awarded Cradle to Cradle Certification for Skinactive Line (Photo: (...)
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