Since the brand’s withdrawal from the Chinese market in 2014, there was no practical obstacle for Garnier products be approved by the Cruelty Free International Leaping Bunny program, which certifies that cosmetic products and their ingredients are not tested on animals. However, in a context where these tests have been banned in Europe since 2013, the brand did not find this certification useful.
But times have changed. Today, brands must cumulate commitments and make the demonstration of their sincerity. All Garnier products, globally, are now officially approved by Cruelty Free International.
"Garnier has been committed to a world without animal testing. Today Garnier takes another Green step in its journey toward Greener Beauty for all of us," says Adrien Koskas, Garnier Global Brand President.
More than 500 certified suppliers
Leaping Bunny requires brands to forensically investigate their entire supply chain, including all raw material and individual ingredients, for any cases of animal testing. Approval must be given to all of a brand’s finished products - individual products or items cannot be approved in isolation. For Garnier this was a case of securing a declaration from more than 500 suppliers, who source more than 3,000 different ingredients, from across the world.
Greener Beauty
This announcement from Garnier marks the acceleration of the brand’s transformation. In 2020, Garnier launched their commitment to Greener Beauty, steps in their end to end journey towards more sustainability. Garnier aspires to create a positive impact by paving the way towards more and more sustainable beauty that’s accessible to all of us.
The Leaping Bunny seal for Garnier products thus comes amidst a wave of sustainable innovations: Garnier SkinActive reusable Eco-Pads, Garnier Whole Blends Sulfate-Free Remedy, blended with sustainably sourced ingredients and packaged in 100% PCR bottles, excluding the pump, Garnier Fructis Treats, with its 94% biodegradable formula packaged in 100% PCR bottles, excluding caps, Garnier Fructis Sleek & Shine: packaged in 100% PCR bottles, excluding caps and pumps.
