For promoting its new “Swiss Unlimited” perfume, Victorinox has opted for Imagin, a mini-packaging solution from Aptar Beauty + Home.
For a stronger impact, the extra-flat cardboard spray (0.3 ml for 2 to 3 sprays) has been customised with an accessory flying the colours of the Swiss brand.
“The Imagins will be used for a special promotional or sampling operation. Imagin is now available for our different markets and we are convinced that our retailers will just love this sample!” enthused Delphine Minard, international product manager.
Full Service offering
Aptar Beauty + Home helped the brand to develop this project via a Full Service offering.
A hole was punched in the tab of the Imagin sample in order to hang the signed snap hook provided by the brand. Aptar Beauty + Home also ensured the packaging and final assembly.