YouCam Makeup’s consultation mode will be available at Fruit Gathering’s new Ginza store starting June 15, 2017.

Japanese beauty chain adopts world-leading AR makeup technology for...

Japanese beauty chain adopts world-leading AR makeup technology for interactive shopping experience at the new GINZA INZ store.

Actually, the new store includes a “Virtual Makeup Studio” in which customers can virtual makeovers using YouCam Makeup’s augmented reality (AR) technology. YouCam’s consultation mode displays products available on the shelf at Fruit Gathering, so customers can easily explore and create their own makeup and then buy the products directly in-store. Clients can also use the virtual makeup mirror to try Fruit Gathering’s recommended base makeup method called the contour “3D Base.”

The Virtual Makeup Studio at Fruit Gathering will allow customers to try on variety of makeup in seconds to find their ideal products more easily. We believe that true-to-life AR technology is the ultimate key to improving customer satisfaction in stores,” said Alice Chang, CEO of Perfect Corp.