Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

From the sponge to the “turnkey” applicator

S&P World, does this name ring a bell? For those who answered no, they must know that it is the undisputed leader in Korea and probably one of the largest producers of cosmetic sponges and powder puffs with a monthly production of about three million units in the first case and of two millions in the second case.

Main production units, Korea, of course, with headquarters just a few minutes from the Seoul International Airport, but also China. More than 80 people in the first unit and +300 in the second, Sponge & Puff World (S&P World) will achieve this year a turnover of twenty million dollars. Main markets, Korea with about 40% of sales, followed by the U.S. (25%) and Europe. (20%).

S&P World Vibrating Jar

S&P World Vibrating Jar

A vibrating foundation jar that makes use of vibrations (10,000 times a minute) and expert’s hand-beating method. The Header can be replaced with NBR sponge or flocked foam puff or silicone.

Available in two types: As a jar or stand type. The first is produced for powder cosmetics and the second for foundations.

Today, explains James Moon, Commercial Director, what matters for us is to offer and sell a sponge or a powder puff with its applicator or it support, on a turnkey basis. The markets of sponges or powder puff alone are extremely competitive and the number of producers is on the rise.” This means lots of innovations to come up with for this major Korean player in his field.

Innovate, a second nature

Innovation has become a second nature,” agrees Moon. “We never stop devising on the shape a new sponge or a puff will take for such and such applicator.” The company has also developed a network of partners specialized in plastic injection with whom it develops new make-up cases and applicator concepts. Latest innovations to date, a whole range of rollers fitted with small cylindrical sponges but also Pen-Tip/Brush applicators for lip gloss, eyeliners or eye-shadows. Not to mention Brush-on-tubes and, of course, a variety of powder jars. “You couldn’t believe the shapes we invent every day for our sponges!” we were told at S&P World.

In fact,” stresses Moon, “the leading position we have acquired over the years can be explained by both the quality and consistency of our products but also the flexibility and timeliness of our deliveries. The concept of ‘time to market’ is also our everyday philosophy.

Jean-Yves Bourgeois


© 2013 - Premium Beauty News -
latest news
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
United Kingdom: Premium Beauty Market Report
1700.00 € excl. tax
Go to top ↑


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies