Against a backdrop of continued growth in the US beauty market and rising demand for more premium solutions, the partnership is designed to broaden the range of packaging options available to American brands.
An expanded packaging offering
Pinard Beauty Pack brings its expertise in bottle manufacturing and packaging development for the beauty and dermocosmetics markets. This complements Meiyume’s portfolio of packaging technologies and components.
The partnership will also provide US brands with local support for their packaging projects, from development through to market launch.
By combining Pinard Beauty Pack’s industrial expertise with Meiyume’s international sourcing and production capabilities, the two companies intend to help brands optimize costs, strengthen supply chain security, and accelerate time to market.
The partnership is also designed to ensure high standards of quality and reliability throughout the development process.
Data-driven product and packaging development
The partnership also leverages Meiyume’s Beauty Intelligence Platform (BIP), which provides AI-powered insights into emerging trends, consumer expectations, product launches, and packaging developments.
These insights can help brands identify new opportunities and inform product and packaging development from the initial concept through to market launch, with a focus on solutions aligned with evolving market expectations.
The collaboration also creates a bridge between Pinard Beauty Pack’s European manufacturing expertise and the US beauty ecosystem, supported by Meiyume’s international network.
For both companies, the partnership is intended to give beauty brands access to reliable and differentiated packaging solutions while streamlining the path from identifying market opportunities to launching products.
According to Circana, prestige beauty sales reached USD 17.1 billion during the first six months of 2026 in the USA, up 7% year on year, while mass-market beauty sales rose at the same rate to USD 39.2 billion. Skincare was the fastest-growing category in prestige beauty, with sales up 9% and units increasing at a double-digit rate. Haircare was another strong performer in prestige beauty, with sales increasing 11% and units up 8%.
