Aroma-Zone, the French specialist in essential oils and natural cosmetics, reported strong sales growth last year and aims to continue gaining market share from competitors, according to CEO Sabrina Herlory Rouget.
Founded about 25 years ago near Avignon, France, the company said on Wednesday, March 11, that its revenue rose 52% last year, without disclosing the exact amount. The performance reflects strong growth in an otherwise mature market. Revenue had already surged 56% the previous year, after rising 42% in 2023.
Market share gains
Originally offering raw ingredients and natural actives for homemade cosmetics, the company has since shifted its focus to ready-to-use personal care and beauty products and dietary supplements. These now account for more than 90% of its sales.
In total, Aroma-Zone sold 52 million products in 2025. “This means we are gaining market share from pharmacies, drugstores, independent retailers and major beauty chains,” its CEO said.
“In some segments, such as dermocosmetics and nutrition, we even believe we are expanding the market,” she told AFP.
15 openings planned for 2026
Aroma-Zone, in which investment firm Eurazeo became the majority shareholder in 2021, reported 4.5 million customers in 2025, up from 3 million in 2024.
Growth has been fuelled particularly by new store openings. After launching 11 stores last year, including one in England, Aroma-Zone now operates 35 points of sale. In 2026, the company plans around 15 additional openings, primarily in France, while gradually expanding its geographic footprint.
"Our ambition is to grow internationally," CEO Sabrina Herlory Rouget said at a press conference, with an initial focus on continental Europe, the UK, and neighbouring countries.
