Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Fragrances: Mugler and Azzaro bet on agroforestry for a more sustainable alcohol production

Parfums Mugler and Azzaro - both of them being part of the Clarins Fragrance Group - have unveiled the detailed of a new project to produce perfume alcohol in a way that meets increasingly stringent environmental and social requirements.

Launched in 2016 on the Rémicourt farm at Amifontaine near Reims (in the Champagne-Ardenne region of Northeast France), this program started with the plantation of 2209 trees at the edge of the field and within the plot. Based on agroforestry principles the project aims at a balanced ecosystem that protects and regenerates environment. Concretely, the brands are turning their back on industrial monoculture of sugar beets by associating trees and cultures and even animals on a same agricultural site, with the advantage of a local production and a short circuit between the harvest and transformation sites.

Azzaro and Mugler perfumes are committed to produce responsible perfume alcohol. - Photo: © Vita Khorzhevska /

Azzaro and Mugler perfumes are committed to produce responsible perfume alcohol. - Photo: © Vita Khorzhevska /

The program is based on a simple principle: for an optimal ecological production of the sugar beets that will later be used for perfume alcohol, a balanced ecosystem that protects and regenerates environment has to be created at the production site. How? by planting trees on an agro-forestry model. That is to say, by associating, in the long term, trees and shrubs rigorously selected with various cultures (here, in this case, the sugar beet),” said the two brand in a release.

The plantations are continuing in 2017, however, for the moment, the two brands do not specify when the first perfumes resulting from this new mode of production will be available on the market.

Luxury according to Clarins Fragrance Group is based on a bold, long-term view of the world, where making each day wondrous and transmitting a heritage to future generations coexist. This luxury is resolutely committed to the planet, without compromising the emotions and dreams that our creations bring. This pioneering project is in perfect keeping with our ongoing commitment,” highlights Sandrine Groslier, President of Clarins Fragrance Group.

Premium Beauty News with AFP/Relaxnews

© 2017 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies