From bold launches and new sensory rituals to global market challenges and the rise of younger generations, fragrance is evolving faster than ever and is set to play a pivotal role in the growth of the cosmetics market.

As new consumers reshape expectations, boundaries between categories are dissolving, while usage and application methods continue to transform.

To stand out from the mass, brands are focusing on strong olfactory differentiation, supported by new narratives and the power of social media, as well as innovative formats and redesigned packaging.

FRAGRANCE INNOVATION SUMMIT 2025

08h30 - 09h00 : Registration desk & welcome coffee

09h00 - 09h05 : Opening speech
Vincent Gallon, PREMIUM BEAUTY NEWS
Philippe Ughetto, FRAGRANCE FOUNDATION FRANCE

09h05 - 09h25 : Perfume voyage: World’s boldest fragrance innovations 2024-2025
Vincent Gallon, PREMIUM BEAUTY NEWS
Aurélie Dematons, LE MUSC & LA PLUME
09h25 - 09h45 : From access to ultra-luxe: A dual global fragrance market
Mathilde Lion, CIRCANA

09h45 - 10h00 : How niche perfume brands are capturing Chinese shoppers
Dao Nguyen, ESSENZIA BY DAO

10h00 - 10h15 : Fueling the fragrance boom: Gen Z in Southeast Asia
Héloïse Lefebvre du Prey, ASIA COSME LAB

10h15 - 10h30 : “Hyper-hyped” concepts: Launching fragrances in a saturated market
Frédéric Meneghello, EAUX RARES CONSULTING

10h30 - 11h00 : COFFEE BREAK

11h00 - 11h15 : Case study - How Versatile Paris rewrites the rules to win over consumers
Coralie Frébourg, VERSATILE PARIS
Anne-Sophie Behaghel, FLAIR

11h15 - 11h30 : From global to glocal: Developing fragranced formulations and tailored designs aligned with local preferences as a growth driver
Katia di Martino, ESSENTIA BEAUTY

11h30 - 11h45 : Innovative packaging solutions for new fragrance rituals
Maud Lelièvre, COSMOGEN

11h45 - 12h15 : Round table - Soul notes: A new olfactory space for a plural world
Haweya Mohamed & Ammin Youssouf, THE COLORS
Billel Fathallah, COELIA PARIS – LE VOYAGEUR OLFACTIF
Aïssa Maïga, ACTRICE ET RÉALISATRICE

12h15 - 12h35 :
GUEST SPEAKER - Fragrance innovation: insights from a leading global player
Lucas Nanini, THE ESTÉE LAUDER COMPANIES

12h45 - 14h00 : LUNCH BREAK

14h00 - 14h15 : Emotional design: Decoding emotional responses from brain waves
Othman Chiheb, HUMAN AUGMENTED BRAIN SYSTEMS (HABS)

14h15 - 14h30 : New active molecules and unique protocols: what’s behind "active fragrances"?
Quentin Dubois, INITIO PARFUMS PRIVÉS
Aurélie Jaloustre, DSM-FIRMENICH

14h30 - 14h45 : Just add water: A new solution for water-based fragrances
Michael White, CPL AROMAS

14h45 - 15h00 : Scent & Sensuality: perfume as an intimate language
Marie-Eugénie Bouge, EXPRESSIONS PARFUMÉES
Jennifer Buzzi, EXPRESSIONS PARFUMÉES

15h00 - 15h10 : Case study: How does Brume Orpin combine creativity, innovation & responsible practices
Tiphaine Cogez Cousseau, BRUME ORPIN

15h10 - 15h25 : Reinventing fragrance sprays for a truly portable fragrance
Sophie Magdelaine, APTAR BEAUTY

15h25 - 15h40 : Biodegradable microspheres for new fragranced sensorial features
Alicia Rousselle, CALYXIA

15h40 - 15h55 : Capturing the invisible language of skin using Volatile Organic Compounds (VOCs)
Lambert Trénoras, SENSEBIOTEK

16h55 - 16h15 : COFFEE BREAK

16h15 - 16h30 : Boosting fragrance discovery from online to retail
Mario Cadafalch, SCENTXP

16h30-16h45 : TikTok Effect: Gen Z and Alpha redefine perfume and its use
Julie-Anne Noublanche, SEMANTIWEB

16h45 - 17h15 : Round table: Heritage brands, when vintage reassures
Sophie Normand, PREMIUM BEAUTY NEWS
Delphine Jelk, GUERLAIN
Nathalie Pichard, PARFUMS CARON
Nelly Chenelat, LT PIVER
Thomas Fontaine, PALLIDA
Alberto Naim, PANOUGE

17h15-17h35 : Olfactive workshop: Latest olfactory trends around the world
Isabelle Ferrand, CINQUIEME SENS

17h35 : CONCLUSION

Secure your spot now for the Fragrance Innovation Summit 2025: www.fragranceinnovation.com/en/