The morning will be dedicated to analyzing global market trends, from mass-market to ultra-luxury (Mathilde Lion, Circana), the rise of niche perfumery in China (Dao Nguyen, Essenzia by Dao) and the impact of Gen Z in Southeast Asia (Héloïse Lefebvre du Prey, Asia Cosme Lab).
Frédéric Meneghello (Eaux Rares Consulting) will examine how to launch successfully in saturated markets, while the next he session will explore new rituals and packaging gestures emerging from the “skinification” of the category, illustrated through several examples: Versatile Paris and its bold reinvention of codes; local adaptation of formulations and designs (Katia di Martino, Essentia Beauty); and the latest advances in packaging (Maud Lelièvre, Cosmogen).
A round table on diversity and inclusivity will bring together creators, brands and artists around the theme "Soul notes: A new olfactory space for a plural world." The morning will conclude with a guest of honour, who will share the new innovation vision of a global giant.
The exploration of the links between science and emotions will continue in the afternoon with presentations on emotional design, new molecules, water-based perfumes and eco-design innovations with Human Augmented Brain Systems, Initio Parfums Privés, DSM-Firmenich, CPL Aromas, Expressions Parfumées, Brume Orpin, Aptar Beauty and Calyxia. The overview will conclude with a presentation on the interactions between skin and perfumes, decoded by Sensebiotek.
Interactions with consumers will, of course, not be overlooked, and a session will be dedicated to the influence of Generations Z and Alpha on perfumery, new digital practices for olfactory discovery (Scent XP), and the dialogue between heritage and modernity, with the participation of houses such as Guerlain, Caron, LT Piver, and Jacques Fath.
The day will end with an olfactory workshop led by Isabelle Ferrand (Cinquième Sens), offering an immersion into the latest global fragrance trends.
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Register right-now: www.fragranceinnovation.com/en/ |
