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Industry buzz

Fragrance Du Bois debuts in London with Jovoy

After Paris, the Fragrance Du Bois’ superb range of products will be available from June 2017 at Jovoy, Embassy of Rare Perfumes, at 21 Conduit Street, in the heart of London’s Mayfair district.

This is a very exciting time for us,” said Nicola Parker, International Brand Director at Fragrance Du Bois. “Not only are we expanding the brand’s global presence, but we’re also strengthening our partnership with Jovoy, with whom we share many values. It’s been working magnificently in Paris, thanks to our friendship with Jovoy’s inspirational founder, François Henin, and as a Londoner myself, I’m delighted that we will now be able to offer our products to conscious consumers in my home town.

Fragrance Du Bois is a pioneer in using only 100% pure, organic and sustainably produced Oud oil in its signature creations, a real competitive advantage for the brand as environmental awareness and social responsibility are becoming increasingly important.

It also gives me great pleasure to know that one of our most popular and bestselling fragrances, London Oud - created by one of my favourite Master Perfumers, François Merle-Baudoin - will be ’coming home’. It’s a fragrance that perfectly balances the power and nuances of Oud to produce an expression that reflects the sensory adventure of travelling through one of the world’s great cities,” concluded Parker.

Fragrance Du Bois’ own boutique in Geneva, Switzerland

Fragrance Du Bois’ own boutique in Geneva, Switzerland

Having increased its presence in the last few months with openings in Geneva, Doha, Milan, Zurich, Los Angeles, and Marbella - adding to existing boutiques and outlets in Singapore, Hong Kong, Kuala Lumpur, Bangkok and Paris - Fragrance Du Bois is well on its way to achieving its objectives of becoming a globally recognised brand.

© 2017 - Premium Beauty News -
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