Until January 9, Chanel is offering perfume lovers to participate in a festive and immersive olfactory odyssey to (re)discover the brand’s most emblematic scents.
Dubbed “Le Grand Numéro de Chanel”, the event takes place at the Grand Palais Éphémère in Paris, France. Admission is free, upon registration.
“Chanel perfumery has an existential aim. Le Grand Numéro de Chanel is an emotional journey, an opportunity to discover every facet of a fragrance and the role it plays," says Thomas du Pré de Saint Maur, Head of Global Creative Resources for Fragrance & Beauty, Fine Jewelry & Watches.
An olfactory and immersive journey
The journey begins in the middle of a colossal square, with a sky full of sparkling symbols, where walls talk and visitors are invited to recognize the shapes of the brand’s emblematic bottles.
A dive into 1921 then allows visitors to participate in a re-enactment of the creation of the ionic N°5, and to better understand the historical role of the fragrance, before discovering a succession of rooms dedicated to Chance, Bleu, Coco Mademoiselle, and Les Exclusifs.
“A fragrance is more than a name, a bottle, or a scent; it is also everything it brings to mind when we breathe it in, and all it evokes when we wear it. It is a spectacular and extraordinary creation. Many people believe that fragrance is an accessory or the finishing touch on a look, but it is so much more than that. Fragrance has a real effect on our feelings, confidence, mood, and desires, and this is what we want everyone to experience,” concludes Thomas du Pré de Saint Maur.
Le Grand Numéro de Chanel