Organised every year within the tradeshow, the BBLAB has been designed as a trends laboratory, with the aim to spotlight a specific topic that raises debate around.
“Hair plays an important role in the perception of beauty. When it comes to first impression, great looking hair is the best accessory, for men and women alike! In 2014, this dynamic and innovative market will be once again rich with new launches from the industry leaders,” explain the organisers.
The cosmetic ingredients, raw materials and formula key players will exhibit at the BBLAB, presenting their latest research and expertise to the visitors, most of them being, according to the organisers, marketing and R&D managers of the cosmetic Top 100 European cosmetic brands.
Furthermore, for the first time this year, the BBLAB will reward the most “Ethical Ingredient” with the Advanced Ingredient Award! The winner will be selected by a jury board consisting of Marketing and R&D Managers coming from beauty brands and renowned scientists.
Creative Beauty Paris will be held on September 9th, 10th and 11th 2014 in conjunction with the Cosmeeting tradeshow.