Flow Cosmetics, a Finnish company marketing natural cosmetics, has selected paperboard from Metsä Board as its packaging material of choice, for its innovative range of shampoos, body and face soaps.

Bar-shaped cosmetic products are ecological to use as well as to transport and store. MetsäBoard Natural FBB5 was selected for the packaging board for its visual appearance, lightness, and ecology. In addition, the uncoated surface of the paperboard has a pleasing natural look and feel.

As part of our zero waste principle, we chose sustainable MetsäBoard Natural FBB board. We wanted to ensure that our products are natural all the way through to the packaging, and that they comply with stringent quality requirements,” says Riitta Jänkälä, Founder and CEO of Flow Cosmetics. "It’s also important to us that all our packaging boards are recyclable after use."

MetsäBoard Natural FBB board is a fresh, lightweight paperboard, and its smooth surface also enables good quality print. In addition to the printing techniques, simple foils were used in the post-processing of the packaging, which gives the final packaging a luxurious look.

Durable, ecological and stylish packaging is an integral part of the attraction of a product as well as giving a good end customer experience. Ecological and sustainable packaging makes the product relevant and significant,” comments Jari Halminen, CEO of Papermark, that manufactured the packaging.