The Flormar brand, which was acquired in 2012 by the Yves Rocher group brand, will make its debut in France in Cache Cache stores, the Groupe Beaumanoir’s international fashion retail chain.
Alongside its four brands of ready-to-wear - Cache Cache, Bonobo, Bréal, La City - the group proposes 30m2 beauty shop-in-shops dedicated to Flormar’s cosmetic lines in its Dinan, Rennes, Valenciennes and Sainte Geneviève des Bois stores, with a makeup area and a dedicated advisor.
Furthermore, the Flormar range should be gradually offered over the coming months in other multi-stores and selected large Cache Cache stores. In the latter case, in a mere corner rather than a shop-in-shop. The main goal of the Groupe Beaumanoir is to complete and diversify the Cache Cache offering.
Founded in the 1970s in Italy, Flormar offers a wide range of makeup products, beauty accessories (brushes, sponges, nail care accessories, false eyelashes, ...) and some skincare products.