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World class news for the beauty and cosmetics industries
Fliss Trew

Media and Marketing Strategy

Fliss Trew is Strategic Business Director at Cream. She works with brands to build rich and creative concepts for their media and marketing.

Fliss has 10 years’ experience of cross-media solutions, working at Liberty Fragrance, Elle and Marie Claire. Her deep working knowledge of beauty and fragrance brands, paired with her business-focused creativity, enables her to illuminate our understandings of brands, their marketing, and how people respond to them.

Cream is a boutique media and marketing agency delivering solutions for luxury and premium brands. It creates remarkable interactions between audiences and brands, and is one of the fastest growing privately owned companies in the UK.

Website:
www.creamuk.com

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Maltol : to the end of nitrosamines in nail polish ?

Maltol : to the end of nitrosamines in nail polish ?

Long-lasting color for a more vibrant you

Long-lasting color for a more vibrant you

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Luxe Pack and MakeUp in L.A. return to their historical dates in February

Luxe Pack and MakeUp in L.A. return to their historical dates in February

With the Los Angeles Convention Center having offered them a last-minute February slot, the organizers of Luxe Pack...

Olfactory trends : Salted and gourmand scents

Olfactory trends : Salted and gourmand scents

With their iodized, humid, green or woody facets, salty notes have always added a touch of intrigue to compositions. Previously used to...

Maltol : to the end of nitrosamines in nail polish ?

Maltol : to the end of nitrosamines in nail polish ?

In an attempt to propose always safer and cleaner products, European market leader of nail polish ILCosmetic Group, associated with...

Cosmetic Ingredients - October 2021

Cosmetic Ingredients - October 2021

As a result of the various confinements, new skincare practices have emerged, often inspired by Japanese concepts. Our vision of beauty...

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