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World class news for the beauty and cosmetics industries
Fliss Trew

Media and Marketing Strategy

Fliss Trew is Strategic Business Director at Cream. She works with brands to build rich and creative concepts for their media and marketing.

Fliss has 10 years’ experience of cross-media solutions, working at Liberty Fragrance, Elle and Marie Claire. Her deep working knowledge of beauty and fragrance brands, paired with her business-focused creativity, enables her to illuminate our understandings of brands, their marketing, and how people respond to them.

Cream is a boutique media and marketing agency delivering solutions for luxury and premium brands. It creates remarkable interactions between audiences and brands, and is one of the fastest growing privately owned companies in the UK.

Website:
www.creamuk.com

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Future beauty, reimagined: Sensory innovation across every category

Future beauty, reimagined: Sensory innovation across every category

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Spiral Unfolds, Light in Motion: Jotim powers the fluid revolution of beauty

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Niche fragrances: Dubai will host a first edition of Notes in January 2027

Niche fragrances: Dubai will host a first edition of Notes in January 2027

China’s flagship niche perfume show, which takes place twice a year in Shanghai, will launch its first Dubai edition...

Creative shift and local inspiration are powering the rise of Asian fragrances

Creative shift and local inspiration are powering the rise of Asian fragrances

According to the 2026 Beauty and Wellness Report by Boots, K-perfume has been selected as one of the new categories to watch this year —...

Future beauty, reimagined: Sensory innovation across every category

Future beauty, reimagined: Sensory innovation across every category

As beauty consumers continue to redefine their expectations, innovation is no longer measured solely by performance. Today’s products...

Cosmetic Ingredients - April 2026

Cosmetic Ingredients - April 2026

The 2026 edition of in-cosmetics Global, which will be held in Paris from April 14 to 16, 2026, will once again be an opportunity for...

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