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World class news for the beauty and cosmetics industries
Fliss Trew

Media and Marketing Strategy

Fliss Trew is Strategic Business Director at Cream. She works with brands to build rich and creative concepts for their media and marketing.

Fliss has 10 years’ experience of cross-media solutions, working at Liberty Fragrance, Elle and Marie Claire. Her deep working knowledge of beauty and fragrance brands, paired with her business-focused creativity, enables her to illuminate our understandings of brands, their marketing, and how people respond to them.

Cream is a boutique media and marketing agency delivering solutions for luxury and premium brands. It creates remarkable interactions between audiences and brands, and is one of the fastest growing privately owned companies in the UK.

Website:
www.creamuk.com

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Semi-permanent gel polish in retail: a revolution in the nail industry

Semi-permanent gel polish in retail: a revolution in the nail industry

Prevention: The new strategy to soothe the effects of time

Prevention: The new strategy to soothe the effects of time

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First edition of Cosmoprof North America Miami welcomed 19,000 visits

First edition of Cosmoprof North America Miami welcomed 19,000 visits

Cosmoprof North America Miami concluded its inaugural edition with what the organizers described as a “resounding...

Perfume materials: The Headspace of Togouchi Whisky

Perfume materials: The Headspace of Togouchi Whisky

Tadaka Kainosho, a professor of organic chemistry, founded Takasago in 1920. Since then, the company has become one of the pioneers in...

Semi-permanent gel polish in retail: a revolution in the nail...

Semi-permanent gel polish in retail: a revolution in the nail industry

In the world of nail makeup, a major trend has emerged in the last 10 years, shaking the very foundations of the traditional nail...

Beauty Packaging Innovation - February 2024

Beauty Packaging Innovation - February 2024

The latest Luxe Pack and Paris Packaging Week trade shows have once again focused on solutions aimed at reducing the environmental...

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