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World class news for the beauty and cosmetics industries
Fliss Trew

Media and Marketing Strategy

Fliss Trew is Strategic Business Director at Cream. She works with brands to build rich and creative concepts for their media and marketing.

Fliss has 10 years’ experience of cross-media solutions, working at Liberty Fragrance, Elle and Marie Claire. Her deep working knowledge of beauty and fragrance brands, paired with her business-focused creativity, enables her to illuminate our understandings of brands, their marketing, and how people respond to them.

Cream is a boutique media and marketing agency delivering solutions for luxury and premium brands. It creates remarkable interactions between audiences and brands, and is one of the fastest growing privately owned companies in the UK.

Website:
www.creamuk.com

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Rethinking loose powder: a cleaner, smarter way forward

Rethinking loose powder: a cleaner, smarter way forward

Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

FOCUS

Cosmoprof 2026 is set to deliver an even more global and balanced edition

Cosmoprof 2026 is set to deliver an even more global and balanced edition

Cosmoprof Worldwide Bologna prepares to host its 57th edition. From March 26 to 29, 2026, the event will host over...

The Age of Flow: Five key trends for 2026 and beyond

The Age of Flow: Five key trends for 2026 and beyond

The beauty industry is entering a new phase of transformation - one shaped by constant movement, uncertainty, and acceleration, but also...

Rethinking loose powder: a cleaner, smarter way forward

Rethinking loose powder: a cleaner, smarter way forward

Loose powder has long been a backstage essential and consumer favorite—yet its packaging has remained frustratingly messy, wasteful, and...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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