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Fliss Trew

Media and Marketing Strategy

Fliss Trew is Strategic Business Director at Cream. She works with brands to build rich and creative concepts for their media and marketing.

Fliss has 10 years’ experience of cross-media solutions, working at Liberty Fragrance, Elle and Marie Claire. Her deep working knowledge of beauty and fragrance brands, paired with her business-focused creativity, enables her to illuminate our understandings of brands, their marketing, and how people respond to them.

Cream is a boutique media and marketing agency delivering solutions for luxury and premium brands. It creates remarkable interactions between audiences and brands, and is one of the fastest growing privately owned companies in the UK.

Website:
www.creamuk.com

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Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

FOCUS

Cosmoprof Worldwide Bologna 2026 shifts towards a more visitor-centric format

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As the beauty industry enters 2026 amid growing complexity, Cosmoprof Worldwide Bologna is adapting with a more...

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Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

As refillability becomes a strategic priority for the beauty industry, brands face a critical challenge: how to reduce environmental...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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