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World class news for the beauty and cosmetics industries
Fliss Trew

Media and Marketing Strategy

Fliss Trew is Strategic Business Director at Cream. She works with brands to build rich and creative concepts for their media and marketing.

Fliss has 10 years’ experience of cross-media solutions, working at Liberty Fragrance, Elle and Marie Claire. Her deep working knowledge of beauty and fragrance brands, paired with her business-focused creativity, enables her to illuminate our understandings of brands, their marketing, and how people respond to them.

Cream is a boutique media and marketing agency delivering solutions for luxury and premium brands. It creates remarkable interactions between audiences and brands, and is one of the fastest growing privately owned companies in the UK.

Website:
www.creamuk.com

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IL Cosmetics to unveil a new wave of beauty innovation at Cosmoprof Bologna

IL Cosmetics to unveil a new wave of beauty innovation at Cosmoprof Bologna

Rethinking loose powder: a cleaner, smarter way forward

Rethinking loose powder: a cleaner, smarter way forward

FOCUS

Global registration for China Beauty Expo 2026 is now open!

Global registration for China Beauty Expo 2026 is now open!

From May 12–14, 2026, under the theme “30 & Beyond, Rise with Innovation,” the 30th China Beauty Expo (CBE) will...

Beauty’s recall blind spot

Beauty's recall blind spot

In recent weeks, the cosmetics sector has seen a series of product withdrawals that highlight an obvious blind spot for the industry....

IL Cosmetics to unveil a new wave of beauty innovation at Cosmoprof Bologna

IL Cosmetics to unveil a new wave of beauty innovation at Cosmoprof Bologna

At Cosmoprof Bologna 2026, IL Cosmetics will introduce a new wave of beauty innovation reflecting the company’s evolving vision of...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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