Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

First edition of in-cosmetics Korea exceeded all expectations

Reed Exhibitions’ newest launch, in-cosmetics Korea, “exceeded all industry expectations” and lived up to its promise of a truly “new international show for Korea” said the organisers after the show, which was held on 15-16 June 2015 at the Coex Exhibition Centre in Seoul, close its doors.

The first edition of in-cosmetics Korea was held on 15-16 June 2015 at the (...)

The first edition of in-cosmetics Korea was held on 15-16 June 2015 at the Coex Exhibition Centre in Seoul

A total of 3,121 unique visitors packed the event’s red velvet aisles in pursuit of ingredient innovations from about 200 exhibitors, 127 of them - accounting for 64% of the total number of exhibitors - being from outside Korea. “As forecast, visitors were predominantly Korean but select overseas attendees from the five continents also made their way to Seoul with Thai, Japanese, US and Indian visitors amongst the largest international contingents,” said the organisers.

The show’s “Innovation Zone” spotlighted 18 new ingredients launched within the last eight months. Worth noting amongst the ingredients on display were Senas from Bioland - a multi-functional active to hydrate and whiten the skin - as well as Epitex 66 Polymer from Dow Chemical Company, which boasts water resistance from a high-sensory appeal polymer ideal for lasting colour coverage. Also present on the Zone were ten innovative finished products selected by market research firm Mintel with a view to inspiring cosmetic manufacturers.

The first edition of in-cosmetics Korea was held on 15-16 June 2015 at the (...)

The first edition of in-cosmetics Korea was held on 15-16 June 2015 at the Coex Exhibition Centre in Seoul

We have been overwhelmed by the response to the show. We sold out of exhibition space one week before the event. The MERS outbreak had some impact on the number of visitors, especially international attendees, yet we still exceeded our original visitor target by 56%. So where do we go from here? Stand rebooking at the show has been very impressive and we are moving to a larger hall so expect next year’s show to be 50% bigger and even better,” concluded Sarah Gibson, Exhibition Director, in-cosmetics Korea.

Next year’s in-cosmetics Korea will be taking place at Coex in June 2016. Exact dates are still to be confirmed.

© 2015 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Los Angeles and Luxe Pack Los Angeles open their doors today

The two events will officially open their doors on February 11th and 12th at Los Angeles Convention Center. MakeUp in Los Angeles, is dedicated to beauty and cosmetic products, trends, and formulation, while Luxe Pack Los Angeles focuses on luxury and high-end packaging solutions for fragrances and personal care products and (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close