Cosmoprof North America Miami concluded its inaugural edition with what the organizers described as a “resounding success.” The event, held January 23-25, 2024, welcomed 19,000 visits representing 113 countries, alongside a diverse array of over 700 exhibitors from 40 countries, representing almost all the categories of beauty (skin care, makeup, fragrance, hair care, nails), and the beauty supply chain.

A series of country pavilions, representing Brazil, China, Colombia, France, Germany, South Africa, South Korea, Spain, and Turkey, added a global dimension to the event, fostering international collaboration and showcasing the beauty industry’s diversity.

Rebeca Durán, International Manager of Stanpa, the Spanish trade association supervising the country’s collective participation, commented: “Cosmoprof Miami went quite well for Spanish companies, and we are pleased with the outcome. A significant number of visitors came from Latin America, but there were also visits from [the] US and Canada. We’ll be participating [in the] next edition with a bigger Spanish pavilion, in representation of Beauty from Spain.”

For the first edition of Cosmoprof North America Miami, Business France accompanied a delegation of 27 companies on the French pavilion. Caroline Escudier, Project Manager of Business France, said: “This new experience in the beauty sector was a great success with the French exhibitors, who were able to meet trade visitors during the 3-day show. Many nationalities were present, from the United States and North America, Latin and Central America, the Caribbean, Europe, etc., all of whom were able to find answers to their questions.

Our days at Cosmoprof were simply brilliant! We loved the CosmoTalks focusing on retail evolution, packaging sustainability, and driving innovation in product development. We met wonderful people and incredible brands, manufacturers, and packaging companies from all over the world. We came home energized, with many follow-ups to do, many emails to send, and so thankful that we were able to share in these special days with our beloved industry,” added Claudia Lloreda, Founder & General Manager of Colombian beauty retail network Blush-Bar.

A positive feedback ash shared by the HCT team, too. “Overall, HCT as a company thought that the show was great! We had a lot of new leads, particularly from the South American market as well as the local Florida Brands.

The second stop of the Cosmoprof Network for the US beauty community will be Las Vegas for the 21st edition of Cosmoprof North America Las Vegas at the Mandalay Bay Convention Center from July 23-25, 2024. Last year, the Las Vegas show welcomed 32,000 visitors and 1,100 exhibitors.

The second edition of Cosmoprof North America Miami is scheduled to take place in Miami Beach, Florida, from January 21-23, 2025.