The Swiss-based manufacturer of fragrances and flavours aims to help independent brands, SMEs and start-ups speed up their fragrance creation process and speed to market through a new platform powered by an artificial intelligence. Dubbed Scentmate, and only available in Europe, the online tool streamlines and simplifies co-creation to deliver original fragrance solutions. Dedicated perfumers and experts are made available throughout the entire journey.
“We are very excited to launch the first game-changing fragrance solution tailor-made for entrepreneurs and independent brands. We went from conception to execution in less than one year – leveraging Firmenich’s best capabilities, including over 50 years of fragrance data, to revolutionize the way to scent,” said Ilaria Resta, President Global Perfumery, Firmenich.
Online simple process
Scentmate’s digital briefing process allows customers to define all relevant parameters of the fragrance they want. The tool then recommends the best perfumer-curated fragrance solutions, shortening into minutes a process that previously took weeks.
“Scentmate allows customers to match their creative ideas with the ideal, winning fragrance. We offer an intelligent, user-friendly platform, bolstered by human creation, to easily co-create the perfect fragrance that will drive consumer preference, while dramatically increasing speed to the market. Behind the platform are the world’s most renowned perfumers, one of the largest fragrance-related databases of global consumer insights, and a young and dynamic team fully dedicated to this mission,” added Alfonso Alvarez-Prieto, Scentmate General Manager.
In addition, Scentmate streamlines ordering and fulfilment to help customers simplify their supply chain: online sample requests, digital ordering, flexible quantities and online payment. Samples arrive within 48 hours, and orders are fulfilled in under five days. Additional benefits include guidance on safety and regulatory legislation, tailored to specific categories and geographic markets.