Eager to develop its French business, Feelunique has announced the acquisition of Parfumeries Rive Droite, a small perfumery chain with four boutiques countrywide including its flagship store in avenue Marceau in Paris. Parfumeries Rive Droite, founded in 1986 is the stockist of leading global brands including Chanel, Clarins, Clinique, Dior, Hermès, Guerlain, Estée Lauder, Lancôme, Paco Rabanne, Thierry Mugler and YSL, as well as niche and exclusive brands including Crème de la Mer, Acqua di Parma, Serge Lutens, La Prairie, Cellcosmet, Annayaké, Valmont, Caron, Atelier Cologne and By Terry.
The four retail sites in Paris, Levallois, Boulogne and Neuilly-sur-Seine will be renamed as Feelunique stores and plans are in place to enable the brands instore will also be available online to customers in France and worldwide.
“France is already a key market for Feelunique and one that has huge potential, particularly online. As an acquisition Parfumeries Rive Droite delivers the perfect combination of a small number of stores in primary locations, exclusive French stockist of a strong selection of premium and niche brands, an experienced management team and gives us a real opportunity to further localise our business, servicing our French customers even better,” said Feelunique CEO Joel Palix.
First in-country Managing Director
To oversee the integration of Parfumeries Rive Droite and launch the online business, Claire Blandin has been appointed as Managing Director of feelunique in France. Claire was formerly Purchasing Director at Beauté Privée, France’s leading online beauty flash sales retailer and Beauty Buyer at Monoprix.
“I have long admired Feelunique as an online beauty retailer and this acquisition really opens up the French market to the business. I am very much looking forward to raising the profile of the brand here in France and creating a market-leader online presence in France,” she said.
In addition, Fabrice Rimbault, currently head of Parfumeries Rive Droite will become Operations Director of Feelunique France.
A pop up store for Christmas
In celebration of the launch of Feelunique France, the company will open a pop up store for Christmas, showcasing a selection of the most established and best new breakthrough British brands.
The pop up store will be open from 27th November until 13th December and will feature brands such as Aromatherapy Associates, Balance Me, Cowshed, Fleur De Force, Emma Hardie, Philip Kingsley, Tangle Teezer, TIGI, White Hot and Zoella.