Dubbed “REfill REuse Repeat” Fasten’s latest innovation combines elevated aesthetics with sustainability.

Entirely made from recycled polypropylene (PP), the jar is available a standard 50 ml size. All parts are fully recyclable.

The concept comprises a lightweight, open outer jar base in conjunction with an ultra-light, thermoformed refill cup. The refill is inserted inside the base with one click, and removed just as easily. To distinguish between creams, differing colours can be used for the refill cup.

The open structure of the jar base not only shows consumers which cream refill they are using visually, but also reduces the material needed for the jar. This reusable jar design can save up to 80 percent on material usage compared to conventional 50 ml jars.

The IBG [1]’s subsidiary designed its REfill REuse REpeat jar to be 70 percent lighter than comparable standard cream jars, and the refill units were made stackable. The result is a substantial reduction in shipping weight. Combined, these factors lead to a significantly reduced supply chain CO2 footprint.

The jar is made even more sustainable by replacing ink with debossing, eliminating the use of glue and utilizing fast-growing elephant grass in the cardboard box that houses the jar.

Our REfill REuse REpeat jar is a unique packaging concept created to satisfy all aspects of sustainability from its reduced material usage, refillable design and full recyclability,” said Ilja Zutt, Managing Director of Fasten.