InterCharm Milano, the new Italian exhibition entirely dedicated to beauty that will open its doors from 18th to 20th September at Fieramilanocity, will also host a fashion show, with the aim to bring together top and emerging talent from the world of make-up, hair styling and fashion, in collaboration with Vogue Italia.

Three emerging fashion designers, three make-up artists (Gabriele Grimaldi for Deborah, Rajan Tolomei for Max Factor and Carmelo Grassi for Debby), three hairstylists (Francesca Sesler for Alfaparf, Carlo Bay for Kemon and Tagliati X il Successo for Screen) “will be matched up together to create three exclusive looks, complete from head to toe”.

Named “BE fashion BE beauty”, the fashion show will be held on Monday 20th September to end the first edition of InterCharm Milano. This special event will feature 30 models on the runway.