UK skincare brand Facetheory has signed an exclusive retail partnership with Sephora Asia. From mid 2023, Facetheory products will be present online and in over 100 Sephora stores across 9 countries including Singapore, Australia, New Zealand, India, Indonesia, Thailand, South Korea, Malaysia and the Philippines.
The Facetheory products offered at Sephora Asia will include the brand’s cult hero products – such as M3 Supergel Oil-free Moisturiser and S1 Pro Regenacalm Retinol Serum, while regional preferences and trends will be taken into account from country to country. Additional new Sephora-exclusive products and formulations will be developed in full collaboration with the retailer.
Facetheory – which recently received B Corp certification for its ethical credentials – will be an integral part of the “Clean at Sephora” programme.
“We’re delighted that Sephora has joined us in this journey to bring the most efficacious and sustainable skincare to the Asia-Pacific market. The partnership offers a great gateway to get our products in front of a new audience. As Sephora is a real destination for beauty addicts and skincare obsessives, we believe their customer base will love discovering our brand of clean, affordable and effective products,” said Jamie Shuker, Founder and CEO of Facetheory.
Facetheory was founded in Sheffield, UK, in 2014 as a DTC brand and has enjoyed explosive growth, being ranked among the most searched Indie skincare brands in 2022 in the UK.  With investment backing from Active Partners, Facetheory is expanding its distribution through best-in-class retail partnerships. New retail partnerships in Europe, North America and the Middle East are in development, with omni channel launches planned throughout 2023.
Facetheory currently employs a team of about 60, with the majority based in Sheffield. Revenue has grown from £2m to £15m over the past three years.