Pure2 Beauty is another step further in the development of a “clean beauty” offering presented at MakeUp in Los Angeles under the Pure Beauty seal. As the first opus, the new range of wood and plastic pencils is guaranteed without controversial ingredients (D5 silicones, parabens, non-sustainable palm oil, mineral mica, fragrances, etc.), and offers in addition vegan and natural (or greener) formulas, free from microplastics, silicons and synthetic waxes and with PEFC certified wood.
“The wave of clean beauty is encouraging brands to rethink their offering. With our Pure Beauty and Pure2 Beauty seals, we offer a clear reading grid for our ranges of pencils,” explains Kathrin Hecht, Marketing Communication Manager at Faber-Castell Cosmetics.
The Pure and Pure2 Beauty collections consist of 12 different colour cosmetic pencils, for eyes and lips make-up, with high performance and rich pigments.
The Pure2 Beauty Divin Red Wooden Jumbo Pencil, for instance, offers a lipstick formula based on natural waxes and oils and vitamin E to help lips stay soft and hydrated. The colour-rich, creamy texture in deep, dense hues perfectly defines and fills in. The wooden Jumbo-sized pencil unites the precision of a liner with the convenience of a lipstick. For the pencil body, Faber-Castell Cosmetics uses PEFC-certified wood and the formula is free from D5, microplastics, parabens, silicones, fragrance, synthetic waxes, mineral mica, unsustainable palm oil, and is vegan.