With Nature@Heart, Faber-Castell Cosmetics is presenting a new range of natural cosmetics formulated according to the principles of the G-beauty [1]:

– natural and vegan ingredients,
– a short ingredient list for maximal transparency,
– free from controversial ingredients,
– suitable for internationally recognized labels and certifications,
– PEFC-certified sustainable wood and plant-based plastic caps.

The new range features two collections: Minimalistic Pure2 Formula, and Pure² Formulas with Performance.

1. The Minimalistic, Pure² Formula

This minimalistic, pure² formula is designed using only 1/3rd of ingredients usually needed. The collection complies with the following rules:

Minimalistic texture:
- Only 5 ingredients
– Based on natural waxes & oils
– Suitable for internationally recognized labels
– Enriched with CBD-, Hemp Seed- or Wild Watermelon oil

Pure² beauty-seal:
– Vegan (texture & colours)
– Formulated without: D5, parabens, fragrance, unsustainable palm oil, microplastics, silicones, synthetic waxes

It features three items Lupuna, Wimba and Cocora, which are rich in pigments and enriched with regenerating and hydrating natural oils:

– Lupuna - Highlighting With Wild Watermelon Oil. Complexion perfecting, weightless highlighting-concealer duo. Enriched with Wild Watermelon Oil, it helps to regenerate and hydrate the skin. It is easily blendable and melts perfectly with the skin. Light: Soft retouch. Dew: Subtle glow. Waterproof.
– Wimba - Contouring with CBD (or hemp seed oil). Complexion perfecting, weightless contouring-concealer duo. Enriched with CBD- or Hemp Seed Oil, it helps to regenerate and hydrate the skin. It is easily blendable and melts perfectly with the skin. Medium: Softly retouches. Dark: Softly contours. Waterproof.
– Cocora - Lipstick with CBD (or hemp seed oil). The colour-rich lipstick in Dark Orchid perfectly defines and fills in. The moisture-matte, weightless formula perfectly melts with the lips creating an intense, even finish without feathering. Enriched with CBD-or Hemp Seed Oil, it helps to regenerate and hydrate the lips. Waterproof.

2. Pure² Formulas with Performance

The formulas of Mahagony, Maquenque and Guapinol are designed without controversial ingredients with the aim to provide an extraordinary performance, while respecting the following rules:

Textures:
– Based on natural waxes & oils,
– Suitable for internationally recognized labels,
– Volatile emollient from renewable sources providing outstanding long wear for wooden pencils.

Pure² beauty:
– Vegan (texture & colours)
– Formulated without: D5, parabens, fragrance, mineral MICA, unsustainable palm oil, microplastics, silicones, synthetic waxes.

In details:

– Mahagony - Super-Lasting Eyebrow In Wooden Pencil. The Mahagony liner creates beautifully defined eyebrows with a natural matte finish. The firm lead perfectly shapes and softly deepens brows in one stroke. Due to an innovative mix of a volatile emollient from renewable sources and specially blended emollients, it provides an outstanding long wear all day long. It is super-lasting, smudge- and transfer-proof.
– Mahagony Maquenque - Super-Lasting Eyeliner and Kohl. Colour-rich, gentle eyeliner in Golden Brown and Deep Black provides a deep, impact in one stroke. The soft gliding formula is also perfect to define the sensitive waterline. Due to an innovative mix of a volatile emollient from renewable sources and specially blended emollients, it provides an outstanding long wear all day long. Eyeliner: Up to 16 hours. Kohl: Up to 8 hours. It is super-lasting, smudge- and transfer-proof.
– Guapinol - Colour-Rich Lipliner. This colour-rich liner in Dark Orchid perfectly defines the lips and helps lipstick prevent feathering. The formula is based on natural and vegan origin with privileged raw materials PLUS premium pigments to achieve an intense lip make-up that follows the positive restrictive list defined by well-known nature labels. Enriched with vitamin E.