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Faber-Castell Cosmetics to present new packaging and shades for eyes and lips at MakeUp in New York

With this year’s motto “Dare To Be Different”, German private label manufacturer of make-up applications Faber-Castell Cosmetics will present its novelties during MakeUp in New York, which will open its doors this week (25 and 26 September 2013) at the Center548 in New York City (548 West 22nd Street).

The novelties include:

  • Simply Red*, 5-hour lasting satin lipstick. Moisturizing lipstick with semi-matte finish and ultra-rich, lasting colour. The formula is enriched with hyaluronic microspheres to smoothen and fill lip contours while ceramide forms a barrier against moisture loss. Panthenol helps lips stay soft and hydrated. Ideal for precisely shaping and filling as the Jumbo lip pencil with its 8 mm lead is lipstick and liner in one.
  • Dark Star*, 16-hour long-lasting smokey cream shadow. The highly pigmented cream shadow provides a multilayer effect thanks to the sparkling effect pigments shimmering over a blackened undertone in deep darkened shades. For a lush contrast, it can be accentuated with Glimmer Shimmer*, a 16h long-lasting cream shadow in gold and silver, its high reflective pearls create a ray of light on eyes and cheeks.
  • The new airtight Combo Stick is a system designed for long-lasting, crease-proof eye make-ups. The sophisticated 2-sided packaging has a capillary side (with soft pointed tip) and a retractable side (bullet shape or tapered kajal).
  • Twist & Shout* is a combo for a look with retro touch. The quick-drying, deep black 12h liquid liner with its bold, soft-pointed tip easily designs winged cat eyes.
  • COOL CATS* - with the same 12h liquid liner (outline) and the soft and creamy 16h kajal (inline) with intense finish, to frame the eye.

Furthermore, Faber-Castell Cosmetics’ Liquid Applicator - an airtight packaging for creamy, viscous and liquid formulations and emulsions - gets two new tips for a hygienic application: The contoured Zamac [1] tip provides a cooling effect and the soft edged Crystal tip assures ease of application. The formulations are freshly activated with each click. The applicator is presented with 2 creamy fluids:

  • Timeless*, an anti-ageing concealer with a minimum of 20% active ingredients that reduce wrinkles, smoothen the skin, moisturize, hydrate and revitalize.
  • Eye Base ensures a 16h long-lasting effect of every eye make-up. No smudging, no fading.

* Formulated without parabens and all eye formulae are ophthalmologically tested.

Footnotes

[1] Zamac cooling tip technology patented by HCT, www.hctpackaging.com

© 2013 - Premium Beauty News - www.premiumbeautynews.com
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