At a ceremony on the sidelines of the MakeUp in New York tradeshow, Countess Mary von Faber-Castell, President of Faber-Castell Cosmetics, has announced the opening of the company’s first production facility in Elgin, Illinois.
“This area is probably the best location for this factory because it is placed near one of the largest logistics hubs globally, the O’Hare airport which is easy to reach from any place in the world via direct flights,” the Countess said.
A $9 million investment
The plant, which is placed at an equal distance to the East Coast and the West Coast markets, will occupy an initial space of 45,000 sq. ft (about 4,180 sqm), with the possibility to extend it to 73,000 sq ft. (about 6,782 sqm), entirely dedicated to the manufacture of the company’s cosmetic solutions.
“I am proud to announce this project during the 40th year of Faber-Castell Cosmetics,” added Mary von Faber-Castell. “The U.S. facility will offer U.S. customers the same speed-to-market and convenience now enjoyed by Europe and Brazil.”
To provide their North American customers with the same processes, systems and manufacturing standards than in the rest of the world, Faber-Castell Cosmetics has leased a state-of-the-art facility and has planned to invest 9 million dollars in the project.
“Adding a North American facility is a remarkable milestone for our company,” said Dr. Christina Zech, Managing Director of Faber-Castell Cosmetics. “The production will start in Q4 with first shipping expected next year. The fast-growth North American market is a priority for us and, as on other key markets, agility and speed to market are key factors of success. It is therefore very important to be located as close as possible from our customers. Thanks to this new plant, we’ll able to produce extremely fast,” she added.
As a first step, the company will offer a selection of its range focusing on plastic pencils as wood pencils are not as popular in the US than in Europe or Brazil.
MakeUp in New York innovations
At the MakeUp in New York tradeshow, which took place on 12-13 September 2018 at Center 415, on Manhattan’s 5th Avenue, Faber-Castell Cosmetics presented their latest ready-to-market concept Universal Beauty which is targeted to all beauty lovers. To embrace diversity and self-expression, they introduced innovative textures in vivid colours that work for all skin tones.
The new line includes, among many other products: Carribbean Breeze, a shimmer highlighter in pencil-shape, or Latin Dance, a cloud coordinated eye make-up duo.