Sales of products for children and babies have been growing constantly for a number of years now in Australia, particularly in pharmacies.
Since its products were first launched in this extremely high-potential market in 2008, Expanscience has been continuously working on expanding the presence of its flagship brand Mustela, throughout the country’s local distribution channels. “Thanks to work done on raising the brand’s profile and getting stores to stock it, Mustela is now a leader on the premium baby skin care product segment,” the company says.
Given this success, Expanscience Laboratories have decided to establish a firm foothold in Australia by opening up a subsidiary. Through this operation, Expanscience is seeking to shore up its presence throughout the country, in pharmacies in particular.
« Australia is a market that we have been looking into for some time now. Pharmacies in Australia have a lot in common with pharmacies in France: they play a key role in product distribution and parents – just like parents in France – pay a great deal of attention to the advice that pharmacists give about skin care products for babies and children,” adds Jean-Paul Berthomé, CEO of Laboratoires Expanscience.
Expanscience Laboratories currently have 12 subsidiaries throughout the world. In 2013, the company posted sales of !260.2 million (45% of which were generated by exports) and had 870 employees. Through this new opening, Expanscience intends to continue its growth at an international level.