Women’s Marketing - a marketing services agency with offices in Westport, CT, New York City, and Boston - has named Eric Cowles General Manager Beauty, as part of a strategic goal of offering enhanced marketing strategy and consultative services to emerging and high-growth cosmetic brands.
“Eric is an entrepreneurial executive with deep experience across the beauty industry, driving business strategy, brand development, channel, product and operational management both in the U.S. and internationally,” said the agency in a release.
Eric Cowles was most recently at L’Oréal, where he served multiple roles over the past decade, including General Manager of SkinCeuticals, GM Decleor & Carita, and SVP L’Oréal USA Corporate Strategic Marketing. Prior to L’Oréal, Eric led global marketing efforts for SkinCeuticals and managed the brand transition as the business was acquired by L’Oréal.
“Eric’s hiring furthers our dedication to providing clients access to strategic business resources with categorically-relevant backgrounds. His twenty years of business experience in entrepreneurial and large corporate environments is a good match for our deep roster of beauty clients,” say Women’s Marketing CEO Andrea Van Dam. “Eric understands first-hand the advantages that innovation, speed, and agility bring to an indie organization, adding incremental skills and knowledge to drive success for our clients and continue Women’s Marketing’s impressive growth trajectory.”