Ms. Cullin will be responsible for the commercial business and customer experience of the bareMinerals and Buxom Beauty brands in the United States. She will also oversee multi-channel direct-to-consumer strategies including bareMinerals retail boutiques and bare + beauty outlets across the country, as well as manage key relationships with department stores and wholesale vendors.
She will report to Marc Rey, President and CEO of Shiseido Americas. “Kathy’s outstanding reputation within the beauty industry is backed by a record of proven leadership,” said Marc Rey. “She is a practiced sales executive and manager. Her keen insight, strategic approach and extensive professional history will help bring the Bare Escentuals business to greater heights of success. I am grateful to have her on board as we write the next chapter for this unique and compelling business.”
Kathy Cullin is a sales, marketing and product development veteran in the cosmetics industry with experience spanning several prestige and mass brands and multiple distribution channels. She previously served as Senior Vice President, Prestige Fragrances and philosophy, for Coty’s Americas business, where she was responsible for the planning, implementation and development of all aspects of sales and education. Prior to joining Coty, Ms. Cullin served for six years at L’Oréal’s Matrix division, most recently as Senior Vice President of Strategic Initiatives, and led sales and marketing initiatives at Clarins USA, Symrise, Puig Beauty USA and Calvin Klein Cosmetics/Unilever. She has also served on the boards of Cosmetic Executive Women and The Fragrance Foundation.