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Eurofragrance invests to boost its Turkish and Middle-Eastern businesses

Barcelona-headquartered fragrance designer and producer Eurofragance is investing to strengthen its international development. The company’s subsidiary in Turkey has moved to new premises and a creative centre is planned to open in Dubai in July 2015.

New offices in Turkey

Eurofragance Essans, the company’s subsidiary in Turkey, has relocated its offices to the centre of Istanbul. The inauguration ceremony was an opportunity to present latest trends in fragrances to customers and companies in the sector. With this change in headquarters, Eurofragance expects to boost its position in the area market with the aim to transform Turkey into a commercial hub.

Creative centre in Dubai

Furthermore, in order to boost its business in the Gulf area, Eurofragance is also investing more than 2 million euros to open a 1,000 sqm creative centre in Dubai. The centre will help the company to forge a closer relationship with its customers and to more quickly understand local tastes and trends, but also to streamline the execution of projects and to tap into new sectors such as air care and personal care.

Located in the Dubai Biotechnology and Research Park, the centre will include a laboratory, creative zone, evaluation cabins and offices and will be staffed with 16 people.

© 2015 - Premium Beauty News -
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