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Eurofragance takes over Fragrance Design to expand in the US market

Barcelona-headquartered fragrance designer and producer Eurofragance is entering the United States market by acquiring a majority shareholding in Fragrance Design LLC, based in Atlanta (Georgia). With this acquisition, Eurofragance, which already operates in the North American market through a plant and creative centre in Mexico, is now entering the United States and strengthening its position in the Body Care and Household sectors.

From left to right: Santiago Sabatés, William L.Hamilton, Laurent (...)

From left to right: Santiago Sabatés, William L.Hamilton, Laurent Mercier

This recent acquisition includes 1,200 square metres of facilities equipped with modern technologies and an extensive fragrance library, which will join Eurofragance’s current range.

The team at Fragrance Design and its founder, William L. Hamilton, are extremely experienced in the Body Care and Household sector,” said Eurofragrance in a release. With ambition to expand in these categories, Eurofragrance will keep Fragrance Design’s existing workforce, and add new members of staff.

Furthermore, Mr Hamilton is staying on as a minority shareholder and general manager. He will work with the Eurofragance management team to implement a five-year expansion plan in the United States.

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