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Eurofragance appoints new General Manager Asia

Markus Steger

Markus Steger

Markus Steger has joined Eurofragance as General Manager Asia. In his new position, Steger will lead the fragrance company’s team in the region, based mainly in Singapore, and the operations in the Asian market, a key region in Eurofragance growth plans.

Steger brings to Eurofragance more than 25 years of experience managing international companies. He has worked in the United Kingdom, Switzerland, Japan, China and Singapore and has extensive knowledge of the Asian market.

Markus will help to accelerate our operations in Asia. This is a market where Eurofragance has been performing since many years. We have been making special investments in this area for the last two years, and we are planning to invest there further resources in the future,” said Santiago Sabatés, CEO of Eurofragance.

Steger was previously Asian Pacific Regional President for Symrise Scent and Care Division. Before this he worked at Firmenich for more than 17 years in sales positions, developing new markets and products and managing global projects for a wide range of customers and segments.

Headquartered in Barcelona, Spain, Eurofragance is an international, family-owned company dedicated to the design and production of perfumes for fine fragrance, personal and home care products. Created in 1990, Eurofragance now has local presence in over 60 countries and its sales span the five continents. Its subsidiaries are located in Turkey, Mexico, Dubai and Singapore with production sites in Barcelona and Mexico D.F. In 2014 Eurofragance reported a turnover exceeding 53 million euros and employs over 200 professionals.

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