Global investment group Eurazeo has completed a minority investment in Gisou, a high-growth premium haircare brand. Eurazeo is investing alongside co-founders Negin Mirsalehi and Maurits Stibbe who remain majority owners, and investment firm dedicated to beauty and healthcare startups Vaultier7, existing minority investor.
Founded in 2015 by Dutch-Persian influencer Negin Mirsalehi and her partner Maurits Stibbe, Gisou high-end bee-based hair care products.
Launched with the iconic Honey Infused Hair Oil, the brand has experienced rapid growth driven by product innovation and a diversified product offering, including treatments and styling products to create an easy-to-use haircare routine. The brand has also recently expanded into complexion, with the successful launches of Face Oil and Lip Oil. Honey and propolis are key ingredients in all products and are sustainably sourced from the Mirsalehi family Bee Garden.
Gisou distributes its products through an omnichannel approach relying on a strong owned e- commerce platform completed by an international and selective wholesale rollout with prestigious beauty partners including Sephora, Galeries Lafayette, Selfridges, Douglas, and Mecca.
Eurazeo’s investment will help Gisou to accelerate international growth across channels, categories, and geographies.
Specifically, Eurazeo’s investment in the company will be used to enhance Gisou’s digital and e-commerce capabilities, strengthen the brand and its community, and build the organization globally, specifically in North America.
“Gisou – through its natural, transparent and effective approach – is ideally positioned to benefit from the current attractive premium haircare trends,” said Laurent Droin, Managing Director of Eurazeo, Brands.
