The international show dedicated to “Artistic Perfumery” is gearing up for the tenth edition with more than 200 brands on 5-8 April 2018 at The Mall in Milan, Italy. The high-end segment is the most dynamic of the entire fragrance category. According to the organisers, in Italy, alcohol-based creative perfumery marked up a 60% increase in turnover compared to 2015, achieving a retail value of more than 200 million euros and accounting for approximately 2% of the Italian beauty market.
“Esxence is not just another trade fair. In fact, it is not a trade fair at all: it is the moment when all the elite of the sector – perfume houses, noses, connoisseurs, researchers, buyers, specialists, distributors, professionals and aficionados – get together in Milan in the name of the most authentic, refined olfactory culture,” claim the organisers.
More than 200 perfume houses selected by the event’s Technical Committee (eight anonymous experts, plus a president) are expected to attend the event. Alongside perfumery brands, the 5,000 sqm show floor will also host a selection of niche skincare brands in the Esxkin section.
During the four days of the salon, ample space will also be devoted to meetings and special events. Workshops, analyses of new markets and new trends and debates about progress made and challenges to be faced will all feature international experts, authors of important publications and magazines, researchers and scholars. Visitors will also be able to experience olfactory itineraries, one of which will involve all five senses, and attend book launches, one dedicated to the history of perfume in Venice, the other to the secrets of oud.
Esxence - The Scent of Excellence
The Mall, Piazza Lina Bo Bardi - Porta Nuova
Entry free of charge subject to registration