After having been cancelled in 2020, the twelfth edition of Esxence - The Art Perfumery Event, one of the world’s most important event dedicated to niche perfumery, is set to take place from 31st March to 2nd April 2021 at the Milano Convention Centre and not in February, as initially scheduled.
With this new date, the organizing committee aims to encourage the attendance of a wide international audience.
“We are ensuring this twelfth edition to be as special and filled with innovations as possible as possible, fulfilling our role of incubator for new trends and launch-pad for emerging brands. Esxence thrives on human relations and professional bonds to optimise and facilitate an exchange of enthusiasms, experiences and creativity: the fair is the irreplaceable culmination for the whole industry,” comments Maurizio Cavezzali, CEO of Equipe International.
In recent months, a large proportion of Esxence activities has moved online and onto social networks. The event’s official website www.esxence.com now hosts Esxence Stories, a new communication project set up to support the exhibitors and give them a chance to talk about their brands and present their new products, as well as a place for debating with experts and enthusiasts. In parallel, Esxence Meets has developed on the social networks as a virtual discussion forum for meeting with the industry’s leading protagonists.
Similarly, some of Esxence’s key events (webinars, round tables and lectures) will be available on these digital platforms.
Timed to coincide with the event, from 31st March to 2nd April 2021, the spaces of the MiCo, Milano Convention Centre will also host the second edition of the Experience Lab, promoted by the company Experience Me, the appointment devoted to niche beauty of excellence.