The Estée Lauder Companies has announced several leadership updates for its Glamglow brand acquired in January 2015.
Effective October 15, 2016, Beth DiNardo will add oversight of Glamglow to her responsibilities, assuming the title of Global Brand President, Smashbox and Glamglow. She will continue to report directly to John Demsey, Executive Group President.
“Ms. DiNardo is an outstanding leader who is highly-regarded for her expertise across merchandising, digital and trend leadership. She has led Smashbox since the company’s acquisition in 2010, and has expanded the brand’s global footprint to more than 40 markets,” explains the group.
Additionally, The Estée Lauder Companies announces the appointment of Paula Pontes as Senior Vice President/Global General Manager, Glamglow, effective November 1, 2016. Reporting directly to Ms. DiNardo, Ms. Pontes will succeed Reinaldo Gonzalez.
In her new role, Ms. Pontes will be responsible for continuing to build Glamglow’s global brand equity, developing and executing the brand strategy, and advancing the global business. She will be based at Glamglow’s Hollywood headquarters and will work closely with Glenn and Shannon Dellimore - the brand’s Founders and Creative Directors.
Most recently Ms. Pontes was the Executive Vice President of Strategy for Swarovski Consumer Goods Business. She re-joins The Estée Lauder Companies and brings with her “significant experience in helping to lead California-based brands”. She joined the Estée Lauder group in 2009 and oversaw the diligence process for the Smashbox acquisition; subsequently, she joined the brand in Los Angeles to lead its integration and strategy definition process alongside Ms. DiNardo for two years. She then served as the General Manager of ELC’s Brazil Affiliate, which grew strongly under her leadership.
“Glamglow’s move to become a fully integrated brand is an important milestone for Glamglow and for our Company,” said John Demsey. “I am confident that Beth and Paula’s strong leadership capabilities, experience with California-based brands and continued collaboration with Glenn, Shannon and the entire Glamglow team will help usher in the brand’s next phase of growth.”