Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Essence and Ulta Beauty team up on teen-led makeup launch

Ulta Beauty has teamed up with the global media company Essence on a new cosmetics collection co-created by young African-American young women. The ‘Essence x Ulta Beauty Girls United Collection’ is the result of a year-long mentorship program that kicked off last fall, which saw six Black teens with aspirations to enter the beauty industry given access to career counselling from Essence and Ulta Beauty leaders.

ESSENCE x Ulta Beauty Collection Girls United Eyeshadow Palette (Photo: ©Courtesy of Ulta Beauty)

ESSENCE x Ulta Beauty Collection Girls United Eyeshadow Palette (Photo: ©Courtesy of Ulta Beauty)

The girls also helped to curate a four-piece beauty collection that spans a 12-pan eyeshadow palette, four high-shine lip glosses, two highlighter sticks and a brightly-patterned cosmetic bag. The teens, who were aged between 16 and 19, also featured in a six-part web series about their journey, dubbed ‘Girls United: Beautiful Possibilities.’

Essence is incredibly proud of each of these young women who not only have delivered an outstanding product, but were also able to have this amazing experience,” said MoAna Luu, Essence Chief Content and Creative Officer, in a statement. “We are so tremendously grateful for Ulta Beauty’s partnership and support for our Girls United initiative to empower young women and to bring this spectacular campaign to life.

The two brands will join forces once again this fall to launch Beautiful Possibilities 2.0. For more information, see


© 2019 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies