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World class news for the beauty and cosmetics industries

Emmanuelle Bassmann

Is Brazil the new Korea for hair?

Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is...

The new wellness hubs in London

The new wellness hubs in London

In today’s fast paced world, we find ourselves with an increasing need to find space and quiet, fuel our bodies with good nutrition,...

Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented?...

Skinceuticals brand values and strategy

Skinceuticals brand values and strategy

What is the new Face Of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented....

Aesthetic Medicine: 5 top trends at the AMWC

Aesthetic Medicine: 5 top trends at the AMWC

The Aesthetic & Anti-Aging Medicine World Congress (AMWC) is one of the leading aesthetic medicine congress in the world. The...

New trends in hair cleansing routines

New trends in hair cleansing routines

The optimal start to proper haircare begins with the shampooing routine. With opposing opinions as to whether hair should be shampooed...

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Emmanuelle Bassmann

Beauty trend expert

Emmanuelle Bassmann is one of the leading beauty trend experts for Europe, North America and South America. She is based in London. She has devoted her career to interview beauty experts all over the world. She is an expert in digging into new market possibilities for worldwide clients like L’Oréal, Henkel, Chanel, Coty, LVMH, Merck, Bioderma and Unilever.

In-Trend Ltd.:

In-Trend only specializes in beauty related markets: skincare, makeup, body care, haircare, aesthetic medicine and oral care.

1- In-Trend has been around for more than a decade
2- In-Trend has spotted multitudes of beauty trends with proven commercial value, giving the world’s best companies invaluable power in their trend decision making.

www.in-trend-ltd.com

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Make-up sponges: how to get out of 100% petrochemicals?

Make-up sponges: how to get out of 100% petrochemicals?

Connecting skin and wellness through cosmetic innovations

Connecting skin and wellness through cosmetic innovations

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Luxe Pack Los Angeles 2023 to focus on packaging creativity and sustainability

Luxe Pack Los Angeles 2023 to focus on packaging creativity and sustainability

Still in the wave of a successful comeback event in early 2022, Luxe Pack Los Angeles, the trade show for creative...

Anti-pollution claims (2/2): in-vitro and ex-vivo assays

Anti-pollution claims (2/2): in-vitro and ex-vivo assays

The stress induced by the pollution can increase the formation of glycated products at the several layers of the skin. It produces the...

Make-up sponges: how to get out of 100% petrochemicals?

Make-up sponges: how to get out of 100% petrochemicals?

The development of more responsible beauty sponges, expected by customers, is a major challenge for the cosmetic accessories industry,...

Cosmetic Ingredients - April 2022

Cosmetic Ingredients - April 2022

After two years marked by a pandemic and a succession of unprecedented global lockdowns, the face of the global cosmetics market has...

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