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World class news for the beauty and cosmetics industries

Emmanuelle Bassmann

Is Brazil the new Korea for hair?

Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a...

The new wellness hubs in London

The new wellness hubs in London

In today’s fast paced world, we find ourselves with an increasing need to find space and quiet, fuel our bodies with good nutrition, find...

Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented?...

Skinceuticals brand values and strategy

Skinceuticals brand values and strategy

What is the new Face Of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented....

Aesthetic Medicine: 5 top trends at the AMWC

Aesthetic Medicine: 5 top trends at the AMWC

The Aesthetic & Anti-Aging Medicine World Congress (AMWC) is one of the leading aesthetic medicine congress in the world. The...

New trends in hair cleansing routines

New trends in hair cleansing routines

The optimal start to proper haircare begins with the shampooing routine. With opposing opinions as to whether hair should be shampooed...

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Emmanuelle Bassmann

Beauty trend expert

Emmanuelle Bassmann is one of the leading beauty trend experts for Europe, North America and South America. She is based in London. She has devoted her career to interview beauty experts all over the world. She is an expert in digging into new market possibilities for worldwide clients like L’Oréal, Henkel, Chanel, Coty, LVMH, Merck, Bioderma and Unilever.

In-Trend Ltd.:

In-Trend only specializes in beauty related markets: skincare, makeup, body care, haircare, aesthetic medicine and oral care.

1- In-Trend has been around for more than a decade
2- In-Trend has spotted multitudes of beauty trends with proven commercial value, giving the world’s best companies invaluable power in their trend decision making.

www.in-trend-ltd.com

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Meiyume bets on longevity, skinification and alcohol-free fragrance for AW26

Meiyume bets on longevity, skinification and alcohol-free fragrance for AW26

Future beauty, reimagined: Sensory innovation across every category

Future beauty, reimagined: Sensory innovation across every category

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Cosmoprof Asia 2026 expands fragrance focus, targets 78,000 visitors

Cosmoprof Asia 2026 expands fragrance focus, targets 78,000 visitors

For its 29th edition, the Hong Kong trade show is expanding its niche fragrance offer while reinforcing its supply...

Behind the scenes of Provence’s lavender and lavandin harvest

Behind the scenes of Provence's lavender and lavandin harvest

This summer, dsm-firmenich opened the fields of the Plateau d’Albion in Provence, France, to the press and influencers, offering an...

Meiyume bets on longevity, skinification and alcohol-free fragrance for AW26

Meiyume bets on longevity, skinification and alcohol-free fragrance for AW26

Global beauty solutions supplier Meiyume has unveiled eight Spring/Summer 2026 turnkey concepts across skincare, SPF, body care and...

Cosmetic Ingredients - April 2026

Cosmetic Ingredients - April 2026

The 2026 edition of in-cosmetics Global, which will be held in Paris from April 14 to 16, 2026, will once again be an opportunity for...

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