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World class news for the beauty and cosmetics industries

Emmanuelle Bassmann

Is Brazil the new Korea for hair?

Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a...

The new wellness hubs in London

The new wellness hubs in London

In today’s fast paced world, we find ourselves with an increasing need to find space and quiet, fuel our bodies with good nutrition, find...

Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented?...

Skinceuticals brand values and strategy

Skinceuticals brand values and strategy

What is the new Face Of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented....

Aesthetic Medicine: 5 top trends at the AMWC

Aesthetic Medicine: 5 top trends at the AMWC

The Aesthetic & Anti-Aging Medicine World Congress (AMWC) is one of the leading aesthetic medicine congress in the world. The...

New trends in hair cleansing routines

New trends in hair cleansing routines

The optimal start to proper haircare begins with the shampooing routine. With opposing opinions as to whether hair should be shampooed...

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Emmanuelle Bassmann

Beauty trend expert

Emmanuelle Bassmann is one of the leading beauty trend experts for Europe, North America and South America. She is based in London. She has devoted her career to interview beauty experts all over the world. She is an expert in digging into new market possibilities for worldwide clients like L’Oréal, Henkel, Chanel, Coty, LVMH, Merck, Bioderma and Unilever.

In-Trend Ltd.:

In-Trend only specializes in beauty related markets: skincare, makeup, body care, haircare, aesthetic medicine and oral care.

1- In-Trend has been around for more than a decade
2- In-Trend has spotted multitudes of beauty trends with proven commercial value, giving the world’s best companies invaluable power in their trend decision making.

www.in-trend-ltd.com

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Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

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Cosmoprof Worldwide Bologna 2026 shifts towards a more visitor-centric format

Cosmoprof Worldwide Bologna 2026 shifts towards a more visitor-centric format

As the beauty industry enters 2026 amid growing complexity, Cosmoprof Worldwide Bologna is adapting with a more...

5 Korean skincare trends transforming the Canadian beauty market

5 Korean skincare trends transforming the Canadian beauty market

Korean beauty — widely known as K-beauty—has steadily reshaped the global skincare conversation with its emphasis on gentle formulas,...

Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

As refillability becomes a strategic priority for the beauty industry, brands face a critical challenge: how to reduce environmental...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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