Elkem Silicones has announced its rebranding as Bluestar Silicones, marking a new milestone in the company’s transition following the closing of the acquisition by Bluestar of the majority of Elkem’s silicones division on April 30, 2026.
With this move, the company returns to the name the business held from 2007 to 2017, reconnecting itself with a globally recognized bran.
“Returning to the Bluestar Silicones name reconnects us with an established brand and a recognized heritage while expressing our renewed ambition for the future,” said Sandy Chen, Head of Bluestar Silicones. “This is both a continuity move and a step forward for our company, our people, our customers and our partners.”
The announcement marks the beginning of a phased transition that will steadily progress over the next several months as the new identity, which also includes a new logo and a new tagline (“Living the difference”), is progressively deployed across touchpoints and geographies.
Manufacturing sites, production processes, raw materials, product names, and commercial trademarks will remain unchanged, said the company aiming at a seamless transition for customers and partners.
"Bluestar’s ambition is to build on the company’s strong industrial, scientific and commercial foundation to further invest in its development as a leading global player, while continuing to serve customers with the proximity, agility, market understanding and application expertise they have come to know us for,” Sandy Chen added.
Bluestar Silicones is a fully integrated silicone manufacturer, harnessing more than 80 years of silicone chemistry experience and application development expertise. The company operates 11 manufacturing sites across four continents and employs about 3,500 staffs worldwide, including around 400 research and development scientists.
