Elizabeth Arden and Procter &Gamble have reach an agreement regarding the global license for the Christina Aguilera fragrance business from Procter & Gamble International.
Internationally acclaimed superstar recording artist Christina Aguilera introduced her first fragrance in 2007. Today her fragrances command a global reach and have seven brands. In addition to being the No. 1 celebrity fragrance brand in Europe, it stands as the most awarded celebrity fragrance brand in this region.
“We are tremendously excited with our agreement to acquire the Christina Aguilera fragrance license,” said George Cleary, President Global Fragrances at Elizabeth Arden. “This stellar brand is one with a global footprint and a significant international presence in Europe. This acquisition is consistent with our strategy to acquire brands to grow our fragrance business on a global basis, and we look forward to working with Christina to advance the success of this luxury, longstanding fragrance brand.”
Terms of the transaction, which is expected to close in the first quarter of fiscal 2017, were not disclosed.