Elemis, the British spa and skincare brand favoured by as many as 6.5 million spa-goers every year, has selected Lumson’s Techno Airless Glass (TAG) packaging to launch its new remodelling serum: Pro-Intense Lift Effect.

TAG is the first airless system in the world to combine a high-end glass bottle and a system that by avoiding any air-in-take guarantees a perfect preservation and protection of the product.

Furthermore, thanks to Lumson’s patented “glass enhancer” technique, the packaging conveys a shiny dark silver metallic effect chosen by Elemis.