“At first I was a bit flummoxed by the packaging because, it may be a first, but what difference does that make to the actual product? I soon changed my mind when it squished perfectly into my in-flight transparent beauty bag for my long haul flight to New York. The packaging is actually incredibly efficient and it was indeed the best travel option.” Beauty blogger Really Ree was not alone on social media networks to praise Emma Hardie’s new hydrating facial mist. One of the features that makes it so special is its packaging: an airless spray tube from Yonwoo, developed by Quadpack.
Launched in August 2016, Plump & Glow Hydrating Mist was the first airless spray tube to be introduced in the European market. The formula is enriched with moringa flower and mattifying particles.
The formula is contained in a tube especially designed to dispense a fine, even mist cloud. At the same time, the tube maintains formula integrity through a double safeguard of Yonwoo’s airless technology and an interior Luxefoil aluminium barrier. These two features shield the product from oxidation and external contamination.
“The airless system also enables a 360 degree spray application and ensures that all of the product is used, with no waste. The collapsible tube flattens at it is used, keeping the pack flat, with branding visible at all times. And at 90ml, the portable-sized pack is suitable for air travel, allowing users to hydrate their skin in the dry, air-conditioned environment of a plane,” highlights Quadpack.
Emma Hardie’s branding is applied in a silk-screen decoration, complemented by a bespoke aluminium cap with embossed logo, underscoring the brand’s premium image.