Gucci has given new life to the legendary Flora pattern through a summery and sensual fragrance creation. In 1966 the first scarf was created in this black and white design exclusively for Grace Kelly. Flora subsequently became a frequently used stylistic element in the 1970s, adorning accessories as well as clothing and porcelain collections.

Flora by Gucci aims to capture the cheerful playfulness of the design in a feminine fragrance, presented in a hexagonal glass bottle, which allows the light pink liquid to gently shimmer through. As a further highlight, a black bow is tied around the black cap of the bottle, which is also hexagonal.

Exclusive folding cartons for Flora by Gucci

Exclusive folding cartons for Flora by Gucci

Edelmann France - La Spic has printed the flowers and the logo in black onto the series’ white packaging. The folding carton has been finished with matt and glossy lacquer, while hot foil stamping was used for the gold stripe. The Flora by Gucci logo sets itself apart from the surface of the front side through blind embossing. The floral pattern on the inside of the packaging was also lacquered.