Every year, the Luxe Pack in green awards honour the best innovations and initiatives in sustainability for luxury packaging. The winners of 2019 edition of the competition were announced during the Luxe Pack, which took place from September 30 to October 2, 2019 in Monaco.

From left to right: Gérard Alberti, CEO Estal, Sandrine Sommer, Glenn Goldman, Marketing Director, Eastman, Anne Enger, Olivier Bruns, CEO Edelmann, Raymond Palmen, VP sales & Marketing O-I, Géraldine Vallejo, Nathalie Grosdidier, Uwe Melichar, Olivier Wenden, Sandrine Noel

In the packaging solutions category, the award was remitted to German packaging company Edelmann Group for its "Less is More" solution, a packaging designed to reduce the amount of materials required for secondary packaging. Indeed, only the lower and upper parts protect the jar. Weight, storage space and cost of transportation are also significantly reduced.

Edelmann’s “Less is More” solution

In the responsible initiatives category, the jury [1] awarded U.S. plastics manufacturer Eastman for their program entitled "Activating our circular economy". In addition to showcasing a new and more sustainable generation of Trēva and Revēl a new line of compounded copolyesters with post-consumer recycled content (PCR), Eastman convinced the jury with the launch of three recycling technology loops: mechanical recycling stream technologies, carbon renewal technology and advanced circular recycling.

Jury’s Special Award

In the context of a very rich edition, in terms of environment-friendly innovations and initiatives, the number and the quality of the applications received led the jury to honour ESTAL with a Special Award for their glass bottle made of almost 100% recycled glass.